Michael Braungart gave a conference on design and responsibility
at the Global Eco Forum in Barcelona
October 7th, 2008

Michael Braungart, scientific director of EPEA International Umweltforschung GmbH
(Hamburg, Germany), co-founder of McDonough Braungart Design Chemistry
(MBDC) in Charlottesville, Virginia and of the Hamburger Umwelt
Insitute (HUI). These organizations share a common set of values that
embrace intelligent, aesthetic and eco-effective design and seek to
optimize products with the Cradle to Cradle framework.

Professor
Braungart has developed tools to design eco-effective products and
business systems and has worked with a number of organizations and
companies in a range of industries. He has accepted a visiting
professorship at the Darden School of Business, lecturing on such
topics as eco-efficiency and eco-effectiveness, Cradle-to-Cradle design
and Intelligent Materials Pooling, and he continues to teach at
universities all over the world.

Further information: www.braungart.com