Coca-Cola Enterprises has installed 35 climate-friendly vending
machines in the U.S. Capitol. The new machines are
hydro-fluorocarbon-free and use a natural refrigerant gas that reduces
greenhouse gas emissions by 99 percent. The House of Representatives is
the first location in the U.S. to feature the new machines. More than
400 of the HFC-free models will be installed by Coca-Cola North America
throughout the country in 2010.


Robin of Shoreditch, an anonymous band of creative outlaws, has
invented a new method to rob the rich to help the poor: the 100 Brands
Project, launched to raise funds for relief efforts in Haiti. The group
of ad industry creatives offers each company on BrandZ’s 100 Top Brands
Index an idea to help that company’s business grow. In return, the
Robin of Shoreditch team sends an invoice for one ten-millionth of the
value of that brand as a fee, 100 percent of which goes to the DEC
Haiti Appeal. If all 100 of the world’s A-list, biggest brands pay
their invoices, the group will raise and donate $195,207.10 for Haiti
relief. 


 


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