To support the work of VolunteerMatch.org, Ben & Jerry's and Target have created a new ice cream flavor, Berry Voluntary,
sold exclusively at Target Stores. Today, VolunteerMatch issued a
challenge to Stephen Colbert – star of the Comedy Central show "The
Colbert Report" and the inspiration for the Ben & Jerry's flavor
Americone Dream – to see who has the better tasting and more popular
ice cream.


"I challenge Stephen Colbert – man to man and spoon to spoon – to
see who has the ice cream flavor that people prefer," joked Greg
Baldwin, president of VolunteerMatch.  "Anywhere. Anytime. Any tongue."


"We trust the judgment of a nation of volunteers and the Colbert
Nation to pick the winner," added Baldwin. "He's a leading personality
on Comedy Central and VolunteerMatch is the leading resource for
finding great volunteer opportunities. We think we have what it takes,
and we want Stephen Colbert to put his ice cream where his mouth is."

 

This challenge was presented today to the New York City studio audience
of "The Colbert Report" as they waited to see the live taping of the
program.  They were given sample sizes of Ben & Jerry's Berry
Voluntary.  This was accompanied by a written challenge to Colbert and
the show's producers, as well as a video of Baldwin that can be seen at
http://colbert.vmchallenge.com.


People are encouraged to try both flavors and then go to http://colbert.vmchallenge.com to vote for the flavor they prefer.


The ice cream flavor was developed by Ben & Jerry’s for Target's Scoop It Forward
campaign, in cooperation with VolunteerMatch. As part of the ongoing
efforts by Target to encourage interest and participation in
education-related volunteering, Scoop It Forward raises awareness by
featuring VolunteerMatch.org on the labels of two new flavors of
volunteer-themed ice cream.


To learn more about the VolunteerMatch Ice Cream Challenge:

http://colbert.vmchallenge.com


To learn more about Scoop It Forward:

http://www.volunteermatch.org/scoopitforward


About VolunteerMatch 
VolunteerMatch is the oldest, largest and most popular volunteer
engagement network, strengthening communities by making it easier for
good people and good causes to connect. Its award-winning online
service, www.volunteermatch.org,
is the #1 search result for 'volunteer' at Google, Bing and Yahoo, and
the preferred recruiting source for more than 70,000 organizations that
depend on the time and talent of those who care. In addition to its
free public Web service, VolunteerMatch also provides many of the
nation's most recognized businesses, campuses and organizations with
solutions to facilitate and track volunteer engagement at local and
national levels. VolunteerMatch is a nonprofit social enterprise based
in San Francisco, Calif.


VM8871













Contact Information:








VolunteerMatch



http://www.volunteermatch.org



Robert Rosenthal



news@volunteermatch.org



415.241.6865