Three leading global specialists in Corporate Responsibility (CR)
are partnering to introduce a dramatic innovation in the way CR reports
are communicated. The new service, the VideoReportAlert™,
will change the way companies disseminate their non-financial reports.
CorporateRegister.com has partnered with 3BL Media and Elaine Cohen of
Beyond Business Ltd to offer video introductions for CR reports, which
will offer a fresh and exciting format for companies to tell the world
about their CR performance and objectives. 


The partnership offers an innovative and unique way to dramatically
expand the exposure for CR reports, reaching even more stakeholders
through additional media channels. 

 

“With the amount of resources that organizations are devoting to
producing their CR reports, it is important that they reach as many
stakeholders as possible. Adding video, in combination with social
media to their communications effort can dramatically increase
awareness of their report and overall commitment to CR and
sustainability”, says Greg Schneider, CEO of 3BL Media.

 

This complements the existing recognized and effective CR report announcement service, ReportAlert™, provided by CorporateRegister.com with the overwhelming popularity of video as the medium of choice for news and content on the web.

 

“More companies already choose ReportAlert to announce their CR
reports than any other provider, and the new VideoReportAlert™ service
offers these leading reporters the most effective format to get their
message across to the stakeholders who matter” says Paul Scott, Director of CorporateRegister.com.

 

Hosted by Elaine Cohen, the VideoReportAlert™ will offer brief
highlights from the reports, as well as insights and examples from the
report that Elaine personally selects.

 

The VideoReportAlert™ will be distributed throughout 3BL Media’s
network consisting of thousands of media points, professionals,
consumers, social networks, online communities, as well as category
specific and mainstream news sites and aggregators. Reuters Insider, a
video news portal of Thomson Reuters as well as dozens of other
mainstream and CR-focused video sharing sites will also be
utilized. Additionally, the video will be hosted on
CorporateRegister.com’s highly trafficked website and be available for
social media sharing, embedding and downloading.

 

For an example of a VideoReportAlert™, please click here.

 

For additional information and pricing, please contact: Paul Scott, Director, CorporateRegister.com at info@corporateregister.com or by phone at +44 (0)20 70143366.

 

About CorporateRegister.com

CorporateRegister.com
is the primary reference point for corporate responsibility (CR)
reports and resources worldwide. Most content is available free of
charge as a service to the global CR stakeholder community.
CorporateRegister.com also provides a variety of specialist tools for
advanced users. Current services include data access, distribution,
site profiles, and benchmarking and best practice initiatives. Over
3,800 CR reports were published during 2009, and around 4,100 are
expected during 2010.

 

About 3BL Media

3BL Media
is the leading CSR (Corporate Social Responsibility), sustainability,
and cause marketing communications company. The company’s experienced
team of professionals helps organizations—from nonprofits to
multinational corporations—have a positive influence on society and the
environment through information sharing that leverages the most
cutting-edge technology and social media. 3BL Media is the producer of 3BL TV
featuring The CSR Minute, CSR Unscripted and The CSR Report and
maintains the largest distribution network of CSR-focused media points,
professionals and consumers. 

 

About Elaine Cohen/Beyond Business

Elaine Cohen is the co-founder of Beyond Business Ltd,
a leading CSR consulting and sustainability reporting firm providing
CSR strategy, processes, reporting and CSR communications services to
global clients. Elaine is a widely read CSR blogger and writer for
several prominent CSR online and print publications, expert CSR Report
Reviewer and video commentator for 3BL Media. 

 

For CorporateRegister.com

Paul Scott

info@corporateregister.com

+44 (0)20 70143366

 

For 3BL Media

Greg Schneider

gschneider@3blmedia.com

 

For Beyond Business Ltd

Elaine Cohen

info@b-yond.biz