3BL Media's Christina Arena interviews Judy Sandford, Senior Strategist at Addison while attending the Ceres 2010 Conference, Roadmap for a Sustainable Future, on May 5-6, 2010 in Boston, MA.



Ceres, a leading coalition of
investors, environmental organizations and other public interest groups
working with companies to address sustainability challenges such as
climate change, and 3BL Media, a
leading CSR and sustainability communications company, have partnered
to raise awareness about organization' efforts and progress around
sustainability and corporate social responsibility issues.



Boston-based Ceres has been working for 21 years to integrate climate
change and other global sustainability challenges into business and
investor practices worldwide. Ceres developed the Ceres Principles in
1989 to serve as a code of environmental conduct for companies. It also
developed the Global Reporting Initiative (GRI), now the de-facto
international standard for corporate reporting on social and
environmental practices. Earlier this year, Ceres released  "The 21st
Century Corporation: Ceres Roadmap for Sustainability ," a vision and
practical roadmap for integrating sustainability into the DNA of
companies. The Roadmap is designed to provide a comprehensive platform
for sustainable business strategy and for accelerating best practices
and performance across entire business models – from the board room, to
operations, to supply chains.


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