Three-quarters of consumers in a new survey give companies only an
average or below average grade on how they’re engaging customers around
key sustainability issues, according to the 2010 Cone Shared
Responsibility Study, released last week by Cone LLC. The report states
that 84 percent of Americans believe their ideas can help companies
create products and services that are a win for consumers, business,
and society, yet only half, 53 percent, feel companies encourage them
to speak up on corporate social and environmental practices and
products. 60 percent of those surveyed say they would be more likely to
buy a company’s goods and services if that company incorporated their
ideas about sustainability.   


Naturally Advanced Technologies has raised $1.4 million dollars US
to expand its business. Through its wholly owned subsidiary, Crailar
Fiber Technologies, the company is developing proprietary practices in
collaboration with Canada’s National Research Council and the Alberta
Research Council. Crailar technology offers cost-effective and
environmentally sustainable processing and production of natural, bast
fibers such as hemp and flax for use in textile, industrial, energy,
medical, and composite material applications. 


 


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