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David Martel
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Anvil Knitwear: style, sustainability & environmental efforts

Anvil Knitwear recently teamed with British fashion designer Vivienne Westwood
to create an eco-friendly shirt that says: "ACT FAST/SLOW DOWN and stop
climate change. That's the message. We must all commit ourselves. Say
YES to the Rainforest." The purpose of the shirt is to promote the idea of REDD+
(Reducing Emissions from Deforestation and Degradation), a conservation
effort created by the United Nations that wants to issue carbon credits
for each hectare of living rainforest. These credits would then be
traded to other countries that need to reduce their carbon emissions.
The added bonus is that all of the proceeds would go to poor landowners
who have no choice but to cut down their own trees to make a decent
living.


The shirt is made from recycled polyester that comes from recycled plastic bottles and organic cotton. TrackMyT.com lets you track the origins of your shirt, from the farm
where the cotton came from to the store it was delivered to.
Catégorie vidéo: Environnement
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Vue: 549 fois
Ajoutée le  22 février 2010
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