TBWA\Paris has created and directed for Amnesty International this 30 sec video. Around the concept of a powerful signature “your signature is more powerful than you think”, Bullet shows the execution scene of a doomed prisoner. These are signatures, petitions that can save him from the fatal bullet. This creation especially demonstrates that a signature, an amount of signatures, can have concrete and determining effects. This ad demonstrates the force of a mobilization. It is a call for personal action. Silver in Film Category at Cannes Lions June 2007.