Ferg Devins, Chief Public Affairs Officer of Molson Coors Canada, talks to Alternative Channel about how his company is now engaging with stakeholders.

Devins says that the list of stakeholders keeps expanding due to the rise of social networks and non-traditional press. This includes retailers, the press, consumers and now, anyone active in the blogosphere.

He says that the company's ability to communicate with stakeholders has changed and that the shift is one of dialogue. Companies can now engage in communication with stakeholders through social media.

Organized by NATIONAL Public Relations, the Tremblant Forum has become one of Canada's most important venues for the exchange of ideas on some of the biggest challenges and opportunities faced by companies, governments and members of civil society.

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