Chris Jarvis, President of Realized Worth, talks to us about why it's important for companies, today, to change their approach when dealing with stakeholders.

Chris Jarvis thinks that companies need to rethink the term "stakeholders". He says that people who are "born connectors" are those that can successfully navigate social networks by transmitting information and connecting people in order to start an online dialogue. According to Jarvis, these individuals should be considered the true "influencers".

Organized by NATIONAL Public Relations, the Tremblant Forum has become one of Canada's most important venues for the exchange of ideas on some of the biggest challenges and opportunities faced by companies, governments and members of civil society.

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