Wednesday, July 30, 2008
Alternative Channel Presents: The Go Brown Initiative
Alternative Channel is thrilled to announce the launch of Go Brown, a new video series that tackles environmental issues using the off-the-wall incisiveness and satyrical stylings of producer Allen Hotchner and director Joel Tomar Levin, an extremely talented duo based in New York City. The team assembled a most hilarious group of actors for the series, many of whom have trained and performed with the Upright Citizens Brigade.
In the satirical vein of The Daily Show and The Colbert Report, the video series follows a group of anti-environmental lobbyists, representing the "corporate interests" of a fictitious Go Brown Initiative. Featuring interviews with environmental organizations and local green-projects, the purpose of the show is to instigate debate in an entertaining way. By representing the anti-environment, ignorance-embracing view in such a negative light, the contributions of green organizations will come across as having serious merit.
This new initiative represents a new and exciting direction for Alternative Channel. Our users and partners have come to know us as a destination for informative and educational video content on the environmental and humanitarian challenges that define our era. This will not change, however, with the launch of Go Brown, we bring more fun and humor to our mission to instigate discussion, exchange ideas and inspire change.
Alternative Channel kicks off this hilarious series with 7 episodes that follow the absurd, hilarious antics of the Go Brown Initiative from the Park Slope Food Coop to the New Jersey offices of Terracycle, an environmentally-friendly fertilizer company. In the coming weeks, we'll be releasing additional episodes exploring new locales, interviewing new leaders in the green movement and reaching newly absurd heights. You can expect to hear more from the Go Brown Initiative soon, so stay tuned!
About Go Brown's Production Team:
ALLEN HOTCHNER started off his acting career in the supporting role of Gerhart in a high school production of Mister Roberts. While not a main character, he had a handful of lines that were essential to moving the plot along and to this day gets stopped in the street to have lines like “Really, Mr. Roberts?” quoted back to him (it’s actually happened only once but time will tell). High school’s Mister Roberts is also about where his acting career ended, until now with his return to the trade as Go Brown Team member Goldwater. Allen’s actual bill-paying trade is as a video editor. He’s cut for A&E, MLB.com and CSTV along with a lot of other stuff he’s not all that proud of but payed him handsomely. He met Joel when they were studying in the NYU film program and it’s been only a matter of time before they joined forces to produce something awesome.
JOEL TOMAR LEVIN studied film at NYU's Tisch School of the Arts, where he earned a Student Academy Award nomination for his short film "This is Not a Picture." He presently works as a film editor and graphic designer for Rethos.com and the Manhattan Neighborhood Network, and teaches documentary film workshops to high school students. For fun, Tomar enjoys taking long walks in the woods and improvising with life.
Directed by Joel Tomar Levin
Produced by Allen Hotchner and Joel Tomar Levin
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