Industry Newsletter: Alternative Channel’s Monthly Review
Live from Alternative Channel !
It has been a busy past few months as Alternative Channel has been live on location at a series of live events across North America. From Montréal to Las Vegas to Boston to New York, Alternative Channel is proud to have established media partnerships and served leading green expos, CSR conferences, and forums on socially responsible investment, strategic philanthropy… the full gambit!
 | | Live Events via Alternative Channel!
Capturing video content and broadcasting it online is a powerful means for extending the value of the event experience that has been built up through the effort and dedication of the organizers. Here is how Alternative Channel manages to make these event's highlights publicly available to serve our shared mission of driving further awareness and dialogue on sustainable development.To read this article, click here. |
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 | | Alternative Channel will be live from the 2008 North American Holcim Awards !
On Thursday October 16th Alternative Channel’s team will be doing a live web coverage of The Holcim Awards, held in Montreal at the Hilton Hotel Place Bonaventure. This Awards ceremony will announce the North American winners of this international competition hosted by the Holcim Foundation for Sustainable Construction. To read more, click here.
Alternative Channel can cover one of your events! Contact Alex Salzman, VP Corporate Partnerships for an information exchange and draft proposal.
If you are interested in submitting your company’s story for coverage throughout our network, or if you want to subscribe to this newsletter , please contact Joanie Bergeron Poudrier to receive more information.
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Featured Offering: Live Event Coverage !
Alternative Channel offers a comprehensive approach to capturing video content at live events, editing this content for web-ready video, supplying tools for publishing this content into online social media, and syndicating this content throughout North America via our targeted, online network.
We tailor a plan for collaboration based on our client’s goals and expectations. We rely on a basket of tools and talent, including:
°Video Blog
°Pre-event, Online Promotion
°Dynamic, on-camera Interview Team
°Experienced Editing & Creative Team
°Video Production Team available for events anywhere in North America!
°Online Content Distribution: Featured Video, Syndication and more!
Join our community of event partners:
*The Green Media Show
*The Go Green Expo
*The earthNOWexpo
*Tremblant Forum
*Net Impact Conference
*Holcim Canada Awards
*YouthNoise DROP Summit
Please contact
Alex Salzman VP Corporate Partnerships to discuss how we can bring these capabilities to your event.
alex.salzman@alternativechannel.com
Tel:917.470.9886.
We can design a collaboration to meet any budget and timeline!
Alternative Channel will be live from the 2008 Holcim Awards North America !
Alternative Channel will be live
from the 2008 North American Holcim Awards
on October 16th!
On
Thursday October 16th Alternative Channel’s team will be doing a live web coverage of
The Holcim Awards, held in Montreal at the Hilton Hotel Bonaventure. This Awards ceremony will announce the 9 North American winners of this international competition hosted by the Holcim Foundation for Sustainable Construction.
Do as thousands of web viewers and watch this event live via Alternative Channel’s website here !
The competition celebrates innovative, future-oriented and tangible sustainable construction projects from around the globe and provides prize money of USD 2 million per three-year competition cycle.
The Holcim Awards aim to progressively generate a worldwide community of recognized practitioners of excellence in sustainable construction. They recognize also any contribution to sustainable construction – irrespective of scale – in architecture, landscape and urban design, civil and mechanical engineering and related disciplines.
The competition’s main category showcases projects at an advanced stage of design with a high probability of execution. A "Next Generation" category features project visions at a conceptual level, early stage of design or with a low probability of execution by individual and teams less than 35 years of age.
The Winners of the 2008 Europe Holcim Awards competition showcasing sustainable buildings across Europe were announced at a ceremony in Madrid, the Foundation gave USD 2 million in prize money to ten projects that demonstrate the latest in eco-friendly and sustainable approaches from the building and construction industry. To learn more about the winners’ projects visit Holcim Foundation website
here.
For more information about Holcim Foundation visit their website
here.
Live From Alternative Channel!
It has been a busy past few months as Alternative Channel has been live on location at a series of live events across North America. From Montréal to Las Vegas to Boston to New York, Alternative Channel is proud to have established media partnerships and served leading green expos, CSR conferences, and forums on socially responsible investment, strategic philanthropy… the full gambit!
Capturing video content and broadcasting it online is a powerful means for extending the value of the event experience that has been built up through the effort and dedication of the organizers.
Video content can be used as a tool to continue to engage attendees, post-event, in ongoing discussions and Web 2.0 networking environments. Content can also be used to extend the reach of the event to virtual participants that were not able to attend. As well, video content serves as an ongoing promotional vehicle, racking up impressions online and generating awareness for the event identity, and the brand messages of all sponsors woven into the content.
All the while, making these highlights publicly available serves our shared mission of driving further awareness and dialogue on sustainable development.
One might think of Alternative Channel as the broadcast station and production company, while each event we serve a programming channel – all committed to a shared mission. Who needs Desperate Housewives and ABC when you have us!?
“But, do people really want to sit at their computer watching a talking head at a podium for 40 minutes?” you might ask. The magic of post-production, that is, the editing work that goes into a piece after the video content has been shot, can create a very dynamic, entertaining experience for web-ready view. If done with Alternative Channel’s technical savvy and with creative vision, editing can serve to trim and compile the content captured at a given event, while staying true to the depth of the personalities involved, and the richness of their discussions that took place.
Some techniques that Alternative Channel uses in post-production editing:
Introducing and concluding the piece with a jazzed-up ‘branded’ clip is just the beginning of how Alternative Channel addresses the challenge of summarizing highlights from the events it has worked with. Watch an example
here .
Other strategies include capturing sit-down interviews with key individuals after a panel discussion, and then integrating these into the edited version of the panel discussion itself. Watch an example
here .
Alternative Channel offers a variety of options for pre-event promotion as well as web publication and syndication of content after the event, including our fan favorite Video Blog. Watch an example
here.
Alternative Channel opens up the discussion with a potential event partner by seeking to understand their goals for hosting the event, and their desired approach towards using online promotion, video capture, and Web 2.0 tools to publish content from the event. We then prescribed a draft vision for collaboration and work with the partner to refine that vision on a set budget.
Interested in have Alternative Channel collaborate on your event? Reach out to
Alex Salzman VP Corporate Partnerships.
Alternative Channel has had the benefit of collaborating with the following events:
*
The Green Media Show
*
The Go Green Expo
*
The earthNOWexpo
*
Tremblant Forum
We are excited for the following upcoming events:
*2008 Holcim Awards North America
*Net Impact Conference
*YouthNoise DROP Summit
