“The Six Sins of Greenwashing”
Be skeptical of “green product” labels issued by manufacturers and distributors. Some may be legitimate; many are not. Investigate them. The principal variables are the raw materials of which a product is made and the energy expended to produce it (and to get it to you). Remember, producers of “green products” fail to remind us that we should be consuming less.
These wise words were recently brought to you by a certain esteemed and worthy young blogger whose page you happen to know. In the evolving jargon of the environmental sphere, firms which make such false, dubious or otherwise misleading claims are now guilty of "greenwashing".
TerraChoice Environmental Marketing in November 2007 published what they found through market research to be "The Six Sins of Greenwashing". Be aware.
Click here to see the entire text of their 15-page report (PDF format).
Posted by on 03/18 at 05:32 PM