Live From Alternative Channel!
It has been a busy past few months as Alternative Channel has been live on location at a series of live events across North America. From Montréal to Las Vegas to Boston to New York, Alternative Channel is proud to have established media partnerships and served leading green expos, CSR conferences, and forums on socially responsible investment, strategic philanthropy… the full gambit!
Capturing video content and broadcasting it online is a powerful means for extending the value of the event experience that has been built up through the effort and dedication of the organizers.
Video content can be used as a tool to continue to engage attendees, post-event, in ongoing discussions and Web 2.0 networking environments. Content can also be used to extend the reach of the event to virtual participants that were not able to attend. As well, video content serves as an ongoing promotional vehicle, racking up impressions online and generating awareness for the event identity, and the brand messages of all sponsors woven into the content.
All the while, making these highlights publicly available serves our shared mission of driving further awareness and dialogue on sustainable development.
“But, do people really want to sit at their computer watching a talking head at a podium for 40 minutes?” you might ask. The magic of post-production, that is, the editing work that goes into a piece after the video content has been shot, can create a very dynamic, entertaining experience for web-ready view. If done with Alternative Channel’s technical savvy and with creative vision, editing can serve to trim and compile the content captured at a given event, while staying true to the depth of the personalities involved, and the richness of their discussions that took place.
Some techniques that Alternative Channel uses in post-production editing:
Introducing and concluding the piece with a jazzed-up ‘branded’ clip is just the beginning of how Alternative Channel addresses the challenge of summarizing highlights from the events it has worked with. Watch an example here .
Alternative Channel offers a variety of options for pre-event promotion as well as web publication and syndication of content after the event, including our fan favorite Video Blog. Watch an example here.
Alternative Channel opens up the discussion with a potential event partner by seeking to understand their goals for hosting the event, and their desired approach towards using online promotion, video capture, and Web 2.0 tools to publish content from the event. We then prescribed a draft vision for collaboration and work with the partner to refine that vision on a set budget.
Interested in have Alternative Channel collaborate on your event? Reach out to Alex Salzman VP Corporate Partnerships.
Alternative Channel has had the benefit of collaborating with the following events:
*The Green Media Show *The Go Green Expo *The earthNOWexpo *Tremblant Forum
We are excited for the following upcoming events:
*2008 Holcim Awards North America *Net Impact Conference *YouthNoise DROP Summit
Posted by on 10/09 at 12:32 PM