CRO 100 Best Corporate Citizens List now online!

The CRO 100 Best Corporate Citizens List is now online!

This list proves that 10 years is a long time on the corporate responsibility timeline. Only three companies have made the list all 10 years: Intel, Cisco and Starbucks. Nearly 400 companies have appeared on the list over the past 10 years, including 48, by our count, that no longer exist. Also, this year’s No. 1, Bristol-Myers Squibb—along with No. 5 HP—represents this year’s greatest comeback story. While both have been long-time strong performers on the responsibility front, they sat in the Penalty Box last year.

Over 10 years, the 100 Best List has gained a pretty high media profile. When last year’s CRO 100 Best Corporate Citizens List appeared on Feb. 21, we noted that 158,450 people visited TheCRO.com to take a peek. In the days that followed, CNBC, CNN, Bloomberg.com, WSJ.com, MSN.com and over four dozen dailies and countless bloggers covered the list and its companies. What’s more, 76 companies that fell short contacted CRO to ask what they needed to do to make the list next year. And that’s the purpose of this ranking, as corporate responsibility is an endless race for stakeholder loyalty. The 100 Best List is the best-known annual snapshot of the leaders.

Have a peek at the list on Thecro.com.

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