AC Forum 2008: Marketing Humanitarianism
This is the second of our series profiling all the workshops held this year at the Alternative Channel Forum on Social Networking and Responsible Media. Each workshop features leading experts on the most interesting and controversial issues related to the new media's responsibility to social awareness and humanitarian causes. Register to attend now, or join us for LIVE BLOG coverage beginning with the first panel and lasting all day.
Our first video-focused panel of the day will be going live from Barcelona at 13.00 local time under the theme Advertising Strategies to Raise Public Awareness. Featured panelists will be Aziyadé Poltier of the United Nations Development Program, Celia Ramon of Amnesty International and Géraldine Aragou of ACT Responsible, a non-profit advertising community initiative. The panelists will be asked for their insights into the use of promotional material, particularly video content, by non-profit and humanitarian organizations, and to comment on the present and future capacity of such material to raise awareness and catalyze change.
Alternative Channel invites you to an early screening of selected video spots.
Have an opinion, or a question you'd like to ask our panelists? Leave a comment, and we'll seek answers on 30 April in Barcelona.
Posted by on 04/02 at 06:01 PM