Clients
Clients
Tuesday, December 09, 2008
Industry Newsletter: Alternative Channel’s Offering Overview for 2009
Greetings,
As the year comes to an end, an update from Alternative Channel on our Offerings heading into the New Year and some samples from the growing array of content that is being uploaded to Alternative Channel and syndicated across North America and Europe.
Not our final greeting of the year - a friendly update as we all look back on a dynamic year in the corporate social responsibility movement in 2008 and prepare for 2009.
Please standby for our Year In Review!
Cheers,
The Alternative Channel Team
 | | Innovative B.C development takes another green site!
Dockside Green, already a groundbreaking green residential and commercial development in Victoria, British Columbia, has achieved another first in Canada: It's now treating 100 per cent of its sewage on-site and is using an integrated approach to water treatment and conservation to reuse treated water for flushing toilets, irrigation and...
Read more! |
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 | | If I had four trillion dollars...
Just think what you could do with $4.1 trillion! That’s how much the U.S. and 17 Western European countries are spending to bail out financial institutions involved in an economic crisis that began in the U.S. and soon reverberated around the world Read David Suzuki's article.
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Alternative Channel can cover one of your events! Contact Alex Salzman, VP Corporate Partnerships for an information exchange and draft proposal.
If you are interested in submitting your company’s story for coverage throughout our network, or if you want to subscribe to this newsletter , please contact Joanie Bergeron Poudrier to receive more information.
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Thursday, October 09, 2008
Industry Newsletter: Alternative Channel’s Monthly Review
Live from Alternative Channel !
It has been a busy past few months as Alternative Channel has been live on location at a series of live events across North America. From Montréal to Las Vegas to Boston to New York, Alternative Channel is proud to have established media partnerships and served leading green expos, CSR conferences, and forums on socially responsible investment, strategic philanthropy… the full gambit!
 | | Live Events via Alternative Channel!
Capturing video content and broadcasting it online is a powerful means for extending the value of the event experience that has been built up through the effort and dedication of the organizers. Here is how Alternative Channel manages to make these event's highlights publicly available to serve our shared mission of driving further awareness and dialogue on sustainable development.To read this article, click here. |
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 | | Alternative Channel will be live from the 2008 North American Holcim Awards !
On Thursday October 16th Alternative Channel’s team will be doing a live web coverage of The Holcim Awards, held in Montreal at the Hilton Hotel Place Bonaventure. This Awards ceremony will announce the North American winners of this international competition hosted by the Holcim Foundation for Sustainable Construction. To read more, click here.
Alternative Channel can cover one of your events! Contact Alex Salzman, VP Corporate Partnerships for an information exchange and draft proposal.
If you are interested in submitting your company’s story for coverage throughout our network, or if you want to subscribe to this newsletter , please contact Joanie Bergeron Poudrier to receive more information.
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Featured Offering: Live Event Coverage !
Alternative Channel offers a comprehensive approach to capturing video content at live events, editing this content for web-ready video, supplying tools for publishing this content into online social media, and syndicating this content throughout North America via our targeted, online network.
We tailor a plan for collaboration based on our client’s goals and expectations. We rely on a basket of tools and talent, including:
°Video Blog
°Pre-event, Online Promotion
°Dynamic, on-camera Interview Team
°Experienced Editing & Creative Team
°Video Production Team available for events anywhere in North America!
°Online Content Distribution: Featured Video, Syndication and more!
Join our community of event partners:
*The Green Media Show
*The Go Green Expo
*The earthNOWexpo
*Tremblant Forum
*Net Impact Conference
*Holcim Canada Awards
*YouthNoise DROP Summit
Please contact
Alex Salzman VP Corporate Partnerships to discuss how we can bring these capabilities to your event.
alex.salzman@alternativechannel.com
Tel:917.470.9886.
We can design a collaboration to meet any budget and timeline!
Alternative Channel will be live from the 2008 Holcim Awards North America !
Alternative Channel will be live
from the 2008 North American Holcim Awards
on October 16th!
On
Thursday October 16th Alternative Channel’s team will be doing a live web coverage of
The Holcim Awards, held in Montreal at the Hilton Hotel Bonaventure. This Awards ceremony will announce the 9 North American winners of this international competition hosted by the Holcim Foundation for Sustainable Construction.
Do as thousands of web viewers and watch this event live via Alternative Channel’s website here !
The competition celebrates innovative, future-oriented and tangible sustainable construction projects from around the globe and provides prize money of USD 2 million per three-year competition cycle.
The Holcim Awards aim to progressively generate a worldwide community of recognized practitioners of excellence in sustainable construction. They recognize also any contribution to sustainable construction – irrespective of scale – in architecture, landscape and urban design, civil and mechanical engineering and related disciplines.
The competition’s main category showcases projects at an advanced stage of design with a high probability of execution. A "Next Generation" category features project visions at a conceptual level, early stage of design or with a low probability of execution by individual and teams less than 35 years of age.
The Winners of the 2008 Europe Holcim Awards competition showcasing sustainable buildings across Europe were announced at a ceremony in Madrid, the Foundation gave USD 2 million in prize money to ten projects that demonstrate the latest in eco-friendly and sustainable approaches from the building and construction industry. To learn more about the winners’ projects visit Holcim Foundation website
here.
For more information about Holcim Foundation visit their website
here.
Live From Alternative Channel!
It has been a busy past few months as Alternative Channel has been live on location at a series of live events across North America. From Montréal to Las Vegas to Boston to New York, Alternative Channel is proud to have established media partnerships and served leading green expos, CSR conferences, and forums on socially responsible investment, strategic philanthropy… the full gambit!
Capturing video content and broadcasting it online is a powerful means for extending the value of the event experience that has been built up through the effort and dedication of the organizers.
Video content can be used as a tool to continue to engage attendees, post-event, in ongoing discussions and Web 2.0 networking environments. Content can also be used to extend the reach of the event to virtual participants that were not able to attend. As well, video content serves as an ongoing promotional vehicle, racking up impressions online and generating awareness for the event identity, and the brand messages of all sponsors woven into the content.
All the while, making these highlights publicly available serves our shared mission of driving further awareness and dialogue on sustainable development.
One might think of Alternative Channel as the broadcast station and production company, while each event we serve a programming channel – all committed to a shared mission. Who needs Desperate Housewives and ABC when you have us!?
“But, do people really want to sit at their computer watching a talking head at a podium for 40 minutes?” you might ask. The magic of post-production, that is, the editing work that goes into a piece after the video content has been shot, can create a very dynamic, entertaining experience for web-ready view. If done with Alternative Channel’s technical savvy and with creative vision, editing can serve to trim and compile the content captured at a given event, while staying true to the depth of the personalities involved, and the richness of their discussions that took place.
Some techniques that Alternative Channel uses in post-production editing:
Introducing and concluding the piece with a jazzed-up ‘branded’ clip is just the beginning of how Alternative Channel addresses the challenge of summarizing highlights from the events it has worked with. Watch an example
here .
Other strategies include capturing sit-down interviews with key individuals after a panel discussion, and then integrating these into the edited version of the panel discussion itself. Watch an example
here .
Alternative Channel offers a variety of options for pre-event promotion as well as web publication and syndication of content after the event, including our fan favorite Video Blog. Watch an example
here.
Alternative Channel opens up the discussion with a potential event partner by seeking to understand their goals for hosting the event, and their desired approach towards using online promotion, video capture, and Web 2.0 tools to publish content from the event. We then prescribed a draft vision for collaboration and work with the partner to refine that vision on a set budget.
Interested in have Alternative Channel collaborate on your event? Reach out to
Alex Salzman VP Corporate Partnerships.
Alternative Channel has had the benefit of collaborating with the following events:
*
The Green Media Show
*
The Go Green Expo
*
The earthNOWexpo
*
Tremblant Forum
We are excited for the following upcoming events:
*2008 Holcim Awards North America
*Net Impact Conference
*YouthNoise DROP Summit
Monday, August 18, 2008
Industry Newsletter: Alternative Channel’s Monthly Review
Interested to explore how to communicate your company's CSR initiatives to an internal and external audience? Contact Alex Salzman, VP Corporate Partnerships for an information exchange and draft proposal.
Welcome back from the holidays!
We at Alternative Channel are excited for the season ahead as we continue to gather the community of professionals committed to sustainable development, worldwide. We look forward to collaborating on this shared pursuit...
The «
Alternative Channel Industry Review » is a monthly review of industry happenings at the confluence of corporate social responsibility & sustainable development communications, and updates from Alternative Channel on new offerings and campaigns
Create a dialogue with the community gathered around Alternative Channel by posting your comments or by sending direct
feedback on any of the items posted!
From Montreal, New York City, and Paris,
- The Alternative Channel Team
 | | Currently on AlternativeChannel.tv
The Alternative Channel editorial department in Canada and the US has lunched a series profiling leaders in corporate social responsibility and sustainable development. Those covered thus far have come from a variety of industries, including apparel, home products, food and beverage and more. Meet some of your fellow CSR peers in these interviews syndicated across our network. To read these interviews, click here.
If you are interested in submitting your company’s story for coverage throughout our network, or if you want to subscribe to this newsletter , please contact Joanie Bergeron Poudrier to receive more information.
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Engaging Internal & External Audiences in Sustainable development through web 2.0!
Responsible Communication & Sustainable Marketing
Expert insight from the Alternative Channel Team
Based on the article of Marijke Hallo de Wolf, Fundación Futuro Latinoamericano, May 2001.
Engaging Internal & External Audiences in Sustainable development through web 2.0 Communications Tools.
To implement a
sustainable development (SD) or corporate social responsibility (CSR) communications strategy it is necessary to identify the communications tools that will most effectively engage internal and external audiences in satisfying the overall strategy goals. Depending on the size of an organization, a few considerations to make are…
For internal audiences:
•
Identifying internal communication needs, such as: (a) training & explaining what is Sustainable Development and Corporate Social Responsibility; (b) creating a deeper understanding of SD & CSR projects and how they fit in the overall organization's objectives; (c) identifying common issues and experiences and how they were handled; (d) avoiding duplication of work; (e) keeping board members and "top management" informed of progress and obstacles in SD & CSR projects;(f) identifying areas of internal collaboration and input; and (g) enhancing & enriching communication with external audiences.
•
Identifying the tools that would improve internal SD & CSR communications, such as: an internal chat system devoted to SD, an intranet system where staff members can upload information on their SD & CSR projects, an internal electronic newsletter, blogs (online discussion groups) for specific SD & CSR projects and subject areas, weekly staff Webinars (online meetings) reviewing project progress and support needs.
•
Building awareness of the importance of using internal and external communication tools for improving the Sustainable Development of the organization.
Organizations may want to try different communication tools until they identify the one that effectively engages the staff and stakeholders in better internal and external communications practices related to its Sustainable Development strategy.
For external audiences:
•
Identifying external communication needs according to your different audiences and in different contexts. For instance, a SD project may involve the participation and coordination of various other organizations (local community, provider, client, etc.) that need a permanent communication system to work together in organizing events or developing and sharing documents related to the events. Another CSR project may involve posting a survey on the Web site that needs to be simple and straightforward to entice the audience to respond immediately and seek future results. Engaging the board of directors in a more active role in the sustainable development planning of the organization may also require a special communication set-up that would facilitate sharing documents, receiving feedback and having virtual meetings to finalize decisions.
•
Identifying the tools that would effectively engage external audiences in a two or multi-way communication practice with the organization, as related to a specific SD or CSR project or to an organizational objective. For the first case mentioned above, setting a blog (electronic discussion group) for a specific SD project and setting up a private site to share documents would facilitate the communication and coordination among all the stakeholders involved in it. For the third case, you may want to setup a private site where the board of directors can look at strategic sustainable development plans, send their comments on specific issues to the rest of the board, and coordinate a virtual meeting to discuss critical issues and finalize decisions and recommendations regarding the organization.
•
Building awareness of external audiences in engaging in a two or multi-way communication system that will improve the execution of specific SD & CSR projects or achieve specific goals related to the organization.
Engaging audiences into Sustainable Development
For more info about this subject contact
Paul Allard, CEO of AlternativeChannel.tv.
New Offering from Alternative Channel!
New Offering From Alternative Channel
By the Alternative Channel team
The 2009 Alternative Channel Forum: Corporate Social Responsibility & the Future of Capitalism:
Alternative Channel is excited to announce our next Forum: “
Corporate Social Responsibility & The Future of Capitalism” hosted by Alternative Channel in April 2009. The Forum will build on the success of the first Forum hosted in Barcelona earlier this year (see below), and stands to be one of the largest of its kind in North America in 2009.
We are currently seeking to confirm ‘early-bird’ sponsors who will be offered a reduced rate on a their sponsorship package. Included in the sponsor packages are opportunities for a keynote address, as well as panel positions for ‘YouTube Debates’ style live discussions between panelists, attendees, and the international audience.
Please find more details on the sponsorship packages available in the
Forum Sponsor Overview package. Alternative Channel’s VP Corporate Partnerships, Alex Salzman, is available to discuss a tailored Forum sponsorship package for your company, and can best be reached
here.
The Alternative Channel Forum first edition held in Barcelona in April 2008 was a huge success. The forum brought together
speakers from across the globe and sectors - including non-government organizations, media and communications and socially responsible corporations - and received
press coverage in media in France, Spain, Canada and the United States
To see some images of the Forum 2008 click
here.
To watch videos of the Forum 2008 click
here.
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